Why we need a values-based approach to sustainability

Enabling people to become more sustainable is a tough but critical way to ensure a future where both people and our planet thrive. Here, Dr Rae Ritchie discusses why we need a values-based approach to encouraging people to choose more sustainable behaviours and shares the science behind why this is effective.

This talk was brought to you by Be in the Change’s Global Huddle. During the first Global Huddle, an online festival of ideas and stories, we invited a dozen changemakers from across the globe to share with us their journeys of how they helped to make a positive difference in society.

Dr Rae Ritchie is a writer, editor, speaker and researcher focusing on sustainability and ethical issues. Find her on Twitter here.

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